Increase Fresh Produce Sales:
The fresh produce is an important part of the grocery store. People like including healthy fresh produce in their diet. But selling fresh producer is not an easy task. If you want people to buy vegetables and fruits from your store then you need to keep them in good condition. The customers are not going buy the leafy greens if they are wilting and the tomatoes are overripe. Apart from keeping them fresh the grocers also have to focus on creating an attractive display. Customers will not buy the fresh produce if they cannot see it all.
Here are a few tips that can help in keeping the fresh produce sales steady and profitable.
1. Maintain Consistency:
It is important that you pay special attention to the fresh produce display. You should check the produce on display after every hour or so. It will allow you to ensure that nothing is rotting or looking old. If you find any produce that has started to rot then you need to get rid of it immediately. If you do not get rid of it will make all the other produce to rot quickly as well. Keeping the fresh produce display fresh is essential for good sales.
2. Do Not Display in Boxes and Tubs:
You will lose customers if you do not pay attention to the way you present the fresh produce. An attractive display is essential for getting the attention of the consumers. Never put them on display in the boxes that they are delivered on in tubs. You can use open fridge to display the fresh produce. It will create an impressive display and also increase the lifespan of the produce. You can also use crates to create a good display.
3. Display in Abundance:
You should regularly check the display crates so that you know if they need refilling or not. Empty and half-filled crates are not an attractive sight. You should create an illusion of bounty so that everything is clearly visible to customers. Pilling up the produce or tiling containers is an effective way of creating the illusion of bounty and increasing visibility.
4. Freshen Up the Produce:
It is important that the produce looks fresh. If the produce is covered in dirt or is wilting then people will know that they are not getting the best produce. You can use a spray bottle to mist the leafy greens, broccoli, etc. as they tend to wilt quickly. Clean the dirt of the fruits and vegetables before putting them on display.
5. Attracting Customer’s Attention:
To increase fresh produce sales you have to make sure that you are able to attract the attention of the consumers otherwise they will just pass by the produce without even noticing it. Create a colorful display by strategically placing the fruits and vegetables. You can also grab consumer’s attention by displaying something unique or eye-catching like a huge pumpkin or a popular seasonal product.
6. Ensure Accessibility and Organization:
Do not make the display too intricate or complex because it will have a negative impact on accessibility. People should be able to grab things easily and put them in their cart. The display should be neat, organized and clean. Organization lets people know that the food they are buying is well cared for and is of good quality.
